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Hey! It's Kane, Lis and Bella here... ☝️
We are guessing you have landed here because you wanted to learn a lil more about the brand?
Well you're in the right place! 😉
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Hi! Kane here, Officially a Kiwi (New Zealander) living the mountain life here in Austria with my partner Lis (The actual Austrian in this situation). I started the brand back in 2020 printing everything out of a tiny spare bedroom after working my fulltime job at a near by cement factory.
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After about 14 months of doing this I was able to move over to working for the brand full time and since then have taken on my first official employee... Surprise surprise- Lis! Together we have our own print studio here in Vils, Austria where we print all our stuff fresh to order under the watchful eyes of Bella our lil rescue Dog.
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The Brand ethos is really built to reflect how we live as a family (2 humans, 1 Dog). Lis and I have a real passion for creating STOKE on the daily.. You'll often find us scaling some Mountain Peak in Summer with Bella or in Winter heading out to get some Snowboarding done. We LOVE living Outdoors and really appreciate being able to call the beautiful Austrian Alps home...
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AND that's what brings us to our second part of our brand Ethos- WOKE, while this can be sometimes a controversial word we like to think this simply reflects the way we choose to live life by remaining aware to the implications our actions can have on our surroundings. We choose to and enjoy living a sustainable lifestyle in everyway we can as we understand "A little goes a long way" and if we all choose to remain a little aware about what our actions can cause we can together protect the places we love to enjoy! (For us its the lakes, rivers and mountains in Summer and the snow in winter).
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S&W Clothing is pretty much a brand and movement for like minded people similar to us! There is really nothing else to explain there..
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- "Don't panic it's Organic! We make sure ALL our products are made with sustainable materials (mostly using GOTS Organic Cotton and the rest made with Recycled materials).
- Each product comes with an environmental pledge- Either planting Mangrove Trees or funding the collection of ocean bound plastic. This can be tracked by your very own pledge dashboard you receive after ordering with us.. It'll show you its current status, where its taking place in the world, photos and all sorts of other cool info on the positive impact it's having on the environment. How cool is that?!
- Of course it goes without saying BUT we remain Eco-friendly with packing your order. Don't worry it won't come wrapped to the heavens in Plastic.
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Our future ambitions is to keep spreading the good word that sustainability IS COOL! And there is absolutely nothing wrong with being aware of your impact on our planet while still getting out there and creating ALL THE STOKE!
Peace ✌️ Kane, Lis & Bella x
